Growth Marketer

Job description

We LIVE for music festivals and concerts. We LIVE to help event organisers sell more tickets. If you love music/events, are driven, entrepreneurial and want to work for a B2B SaaS company, we need you!!


We are looking for a Growth Marketer who is hyper focused on growth. You’ll be primarily focused on customer acquisition, particularly around demand generation.

 

About Audience Republic

  • We are a software platform (SaaS) that helps live events (music festivals & concerts) sell more tickets, through increasing word-of-mouth, collecting data & providing audience intelligence.

  • Fast growth tech start up, raised $2M from investors who are ex Spotify, Apple, AdRoll, Atlassian, SafetyCulture & Invoice2go

  • Founded in 2015, currently 12 people (soon to be 20)

  • Located in Darlinghurst (close to Hyde Park) with a brand new office with a rooftop, gym, free yoga, meditation room onsite gym (with showers & towel service) and cafe

  • We are a global business, and have customers in North America, Europe, UK, Asia, Australia and New Zealand

  • Our customers include events featuring artists like Justin Bieber, James Blake, LCD Soundsystem, Chance the Rapper, Tiesto, Bookashade, Broods, Sticky Fingers, Deadmau5, Carl Cox and Fatboy Slim

 

What Will You Do?

  • Be responsible for leading our marketing efforts, both at a strategic level and at an executional level

  • You will own key metrics for marketing and be responsible for meeting a monthly quota of Revenue, New Opportunities & New Leads

  • Be responsible for demand generation, through content marketing, paid advertising, email marketing and seo

  • Responsible for the creation and distribution of content across multiple channels and mediums, this includes articles, infographics, whitepapers, videos and podcasts

  • Lead product positioning and messaging efforts for new and existing products

  • Manage design and delivery of marketing materials (web, sales decks, etc), you will write the copy & manage our designers

  • Direct design and maintenance of websites and related content and features

  • Bing to life our customer stories by creating case studies, both written and video. You’ll be responsible for interviewing customers, writing case studies and engaging video contractors to create video content

  • Writing scripts for explainer videos and other product videos, and managing video contractors, illustrators and designers

  • Create materials for our sales team. 1st call decks, demo sequence, competitor tear sheets, objection handling, build the winning sales playbook.

  • Responsible for ad spend and results; create processes for weekly and monthly reporting on results

  • Build processes that can be handed off as the team grows

  • Responsible for defining and executing social media marketing strategy

  • Marketing to our existing customers to drive awareness of new products and capabilities and to increase product usage

 

Why You’ll Love It Here

  • Work with a team of incredibly smart and AMBITIOUS people

  • You are our first marketing hire & will OWN the marketing function & be responsible for building it up

  • We use the absolute BEST software, tools & equipment to do our job. We use Hubspot CRM, Hubspot Marketing, AskNicely, Outreach.io, Mixpanel and Segment

  • We ONLY hire other smart, ambitious people who LOVE to learn and grow

  • As a founding team member your input will be absolutely CRITICAL to the success of the company in all areas – including marketing, sales and product.

Requirements

  • Desire to smash quotas and goals, and continually raise the bar for your performance
  • You need to come up with the strategy, but also be able to execute the strategy

  • Able to write concise, crisp & human copy — that sells!

  • Experience with marketing automation tools (e.g. Hubspot)

  • Have the skill sets to be able to create content (and outsource gaps where required)

  • Previous experience in SaaS is highly desirable