Director, Demand Generation (SaaS - Live Events/Music/Sport)

Job description

We LIVE for music festivals and concerts. We LIVE to help event organisers sell more tickets. If you love music/events, are driven, entrepreneurial and want to work for a B2B SaaS company, we need you!!

We are looking for a Demand Generation Lead to drive customer acquisition growth & revenue. You'll need to operate both at a strategic level, as well be hands on in executing your strategy. If you only want "do strategy", then this role is definitely NOT for you! 


About Audience Republic

  • We are a software platform (SaaS) that helps live events (music festivals & concerts) sell more tickets, through increasing word-of-mouth, building audiences, direct fan messaging & unlocking insights. We integrate with all major ticketing platforms including Eventbrite & Ticketmaster)

  • High growth tech start up, raised $2m, founded in 2015, currently 12 people (soon to be 20)

  • You'll be based in our Downtown Los Angeles office

  • We are a global business, and have customers in North America, Europe/UK, Asia and Australia, with offices in Los Angeles, London and Sydney

  • Our customers include 250+ music festivals, the largest concert promoters in the world, as well as events featuring artists like Flume, ODESZA, RUFUS DU SOL, Post Malone, Red Hot Chili Peppers, Elton John etc.


What Will You Do?

  • Be responsible for leading our demand generation efforts, both at a strategic level and at an executional level

  • You will own key metrics for marketing and be responsible for meeting a monthly revenue quota, as well as a monthly commit for New Opportunities & New Leads.

  • Be responsible for demand generation, through content marketing, paid advertising, email marketing and seo

  • Responsible for the creation and distribution of content across multiple channels and mediums, this includes articles, infographics, whitepapers, videos and podcasts, across channels including Facebook Ads, Google Ads, YouTube Ads, LinkedIn Ads, press & email marketing.
  • Focus on the acquisition of new customers, as well as ensuring that prospects are carried through the funnel with nurturing efforts through content

  • Market to our existing customers to drive awareness of new products and capabilities, as well as to increase product usage & drive retention 
  • Manage design and delivery of marketing materials (web, sales decks, etc), you will write the copy & manage designers

  • Bing to life our customer stories by creating case studies, both written and video. You’ll be responsible for interviewing customers, writing case studies and engaging video contractors to create video content

  • Writing scripts for explainer videos and other product videos, and managing video contractors, illustrators and designers

  • Create materials for our sales team. 1st call decks, demo sequence, competitor tear sheets, objection handling, build the winning sales playbook.

  • Responsible for ad spend and results; create processes for weekly and monthly reporting on results

  • Build processes that can be handed off as the team grows


Why You’ll Love It Here

  • Work with a team of incredibly smart and AMBITIOUS people

  • You are our first marketing hire & will OWN the entire marketing function 

  • We use the absolute BEST software, tools & equipment to do our job. We use Hubspot CRM, Hubspot Marketing, AskNicely, Mixpanel and Segment.

  • We ONLY hire other smart, ambitious people who LOVE to learn and grow

  • As a founding team member your input will be absolutely CRITICAL to the success of the company in all areas – including marketing, sales and product.


  • Desire to smash quotas and goals, and continually raise the bar for your performance
  • You need to come up with the strategy, but also be able to execute the strategy

  • Able to write concise, crisp & human copy — that sells!

  • Experience with marketing automation tools (e.g. Hubspot)

  • Have the skill sets to be able to create content (and outsource gaps where required)

  • Previous experience in SaaS is highly desirable

Keywords: Growth Marketing, Growth Marketer, Acquisition Marketing, SaaS, Salesforce, Marketo, Hubspot, Mixpanel, KissMetrics, Heap, Google, Analytics, Slack, Uber, Square, Stripe, Adobe, Oracle, Google, Facebook, Snapchat, LinkedIn, YouTube, AdRoll, Airbnb, Media, Entertainment, Spotify, Apple Music, Pandora, Shazam, Sport, Sports, Music Festivals, Concerts, Festival, Universal Music, Sony Music, Warner Music, Touring, Artist Management, Record Labels, Promoter, Bigcommerce, Campaign Monitor, Eventbrite, Live Nation, Startup, Tech, LA, Los Angeles